Thematic Meetings

The objective of the thematic meetings is to clarify sector-based specification of managerial brands (public brands, luxury brands, charitable brands, etc.). These meetings are open to members of the Chair as well as to professionals of the sector interested in the subject.

"A new perspective to the brand" round-table of november 19th 2013

The authors of the book "Management Transversal de la Marque"-recently published by Dunod- were brought together by the Chair “Marques & Valeurs” with the Friends of the Chair who came numerously to the IAE of Paris 1 Panthéon Sorbonne.

Challenges and perspectives for Public Brands

 

The Chair “Marques & Valeurs” first thematic meeting on December 3rd, 2012