The historic approach of brands

The history of the brand built around people, products, and ideologies is a genuine source of inspiration for its development.

The historic approach to brands does not consist in turning to their past, but rather in feeding on their heritage, their values and their personalities to better define their individuality, their fate, and their future. Jean Watin-Augouard, historian and renowned specialist in the area puts it clearly: " history is the fertile inheritance which transforms the past into an eternal present! It is in this heritage where the roots of the longevity and certain keys of the modernity and the sustainability of the brand are to be found”.

To experience the heritage of brands, the Chair Marques & Valeurs ​​invites you to discover the history of about a hundred brands, in the « La Saga des marques » published in « La revue des marques ».